Sports Marketing Programme
We are keen to work with potential sponsors to meet objectives set by you whether to raise your company profile, to launch a new product or to entertain your key clients. We will work with you through our tailoring of sponsorship packages to ensure your strategic and commercial objectives are achieved.
Selangor Turf Club has a rich racing heritage spanning over 115 years, and it is at the forefront of the thoroughbred racing in Malaysia.
Our races are live-telecast to Penang, Ipoh, Singapore, Macau, Hong Kong and China. A year, over 2.3 million people attended our racing and estimated 4.1 million overseas viewer watch the Malaysian races.
Sponsorship at Selangor Turf Club offers unique experiential branding opportunities and also to share both networking opportunities besides the prestige and enjoyment of the racing experience.
Race sponsorships are available at most meetings at Selangor Turf Club throughout the racing season.
There is also opportunity to sponsor the whole raceday and name each race after one of your brands.
Benefits of Race or Raceday Sponsorship
All race and raceday sponsorship are specially tailored to clients’ requirements. Typical packages can include the following benefits:
· Naming rights to a race or naming rights to the day and to all races on the programme
· Exposure of sponsor’s name and logo on various location at the racecourse such as Winning Post,
Starting Gate and Parade Ring.
· Signage or branding around the racecourse / event
· Branding / advertisement at the Selangor Turf Club Roundabout
· Trophy presentation and celebration with the winning connections
· Air-time at the racecourse for sponsor’s commercials
· Full-page advertisement in Official Programme
· Long term advertising (12 months) at the racecourse including racetrack and Tote Hall
· Racing Channel Network coverage
· Coverage in media and social media
· On-course promotional opportunities such as giveaways, promotions and competitions
· Sampling and product placement opportunities
· Opportunity to communicate with the Selangor Turf Club Membership database, Horse Owner database,
Horse Trainer database and Jockey database.
· Ticketing and invitations to exclusive events
· Sponsor Token of Appreciation
Our sponsorship starts at a minimum of RM10,000. To find out more or to discuss how Selangor Turf Club can assist your brand please contact the member of the Marketing & Public Relations Department.
PR & Marketing Department
Tel: +603-9058 3888